LOCAL STREETWEAR SERIES: BOLD Apparel


One of my favorite places to shop is the world wide web. There are so many clothing brands that operate their businesses strictly online and it's always been a fun pastime of mine to discover new shops on Instagram.

I recently discovered I AM BOLD Apparel online because it is owned by a fellow blogger, Judi Alexis Carpio. Naturally, I wanted to find out more about the brand because I instantly took a liking to their minimalist yet tasteful designs, so I was ecstatic when Alex granted me an interview.


The first thing I asked her was why she wanted to start a clothing brand in the first place. She said, "I’ve always wanted one since highschool. When I was younger, I used to have custom-made shirts and tops for myself and when I came of age, I decided to turn it into a business. And voila!"

Conceptually, the idea behind I AM BOLD is to "make loud & bold statement shirts". Alex says, "I already had the Instagram and Facebook page going, but still had no name for it. Suddenly over coffee, my brother just shouted 'I am bold!' and then it just stuck."


"The typical BOLD woman and man is free, a dreamer, and a doer.  A bold person doesn’t hold back."

The simple streetwear designs available at I AM BOLD are comfortable, versatile, and easy to wear. Anyone, regardless of one's personal style, can add pieces from the collection to their wardrobe and be able to pair them effortlessly with items that are already found in their closet.

However, because I AM BOLD is presently just an Instagram shop, Alex says that it's hard to establish a business that operates solely online. "With all the scams going on online it’s always going to be a challenge having a business that’s just online. It’s still different when you have an actual physical store that people can go to to see and try on your clothes."



Difficulties and challenges aside, the future of I AM BOLD sounds promising. Alex shares that as of now, they are studying many different options for Bold Apparel, one of which is having a physical store within the year (or the next) and having more collections to cater to both men and women.

Visit I AM BOLD now and start shopping for their trendy pieces! Click here.


26 comments:

  1. cool post, love checking out new online stores so many options on the web!

    xx Falasha
    Bite My Fashion ll Instagram ll Bloglovin'

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  2. I like the designs, #lovelocal ;)

    besos,
    M
    The Flower Duet

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  3. Great post, I really do love rocking statement pieces !!! ;) xo

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  4. Interesting shop, I always opt for minimalist pieces :)

    STYLE VANITY

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  5. That is such a neat little brand, I'm going to have a look right away, thanks for sharing gorgeous!
    Have a great day gem!
    MUCH LOVE KAREN
    (STYLESMORGASBORD) [BLOGLOVIN])

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  6. awesomeee! I wish I maintained my online shop before too. :) I like their designs very creative :)

    xx,
    Jewel
    www.jewelclicks.com

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  7. This is so cool! Their designs are super cute and I like how the name came about too

    Rachel xx
    http://www.thedailyluxe.net

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  8. Hi Kylie I just want you to know that I nominated you for the Versatile Blogger Award :)

    xx Jamie| Love Peace and Shimmer

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  9. That brand is a great match for your style Kylie, it's as fierce as you are. <3

    Jessica | notjessfashion.com

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  10. That brand is a great match for your style Kylie, it's as fierce as you are. <3

    Jessica | notjessfashion.com

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  11. I love how the brand's name came about and I hope it goes from strength to strength!

    Gabrielle | A Glass Of Ice

    x

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  12. amazing collection
    I posted a new OUTFIT, I'd love to know your opinion
    would you like to pass from my blog?
    <<< fashion blogger Pamela Soluri >>>
    kiss

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  13. Sounds like a fun brand! Thanks for sharing!7

    Bella Pummarola

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  14. Love the concept and the story behind the brand!
    Thanks for sharing this!

    Tanya
    www.StripesNVibes.com
    BlogLovin

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  15. I own an instagram shop (instagram.com/hzlstyles) but as of the moment, I am just reselling items from suppliers :) I am happy to read stories of other online shop owners that are already successful :)

    Live Blog Love by Hazel Asoy

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  16. That Candy Skull muscle tee looks amazing! Plus, they're so affordable too.

    www.annescribblesanddoodles.blogspot.com

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  17. Their style is just the kind that I like. I'd always admired local stores and this one definitely got me hooked. Will be visiting their shop the next time I'm online shopping. I'm so stoked you introduced this shop! Their pieces rock! :)

    Mimi Gonzales | The Foxy Heroine

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  18. Awesome post!

    XX

    http://www.floortjeloves.com
    http://www.facebook.com/floortjeloves

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  19. Lovely collection and I love the name of the brand, too!

    Corinne x
    www.skinnedcartree.com

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  20. I like how simple yet cool those prints are. Good of them to give the interview. And thoughtful of you to help promote their brand.

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  21. wow,so inspiring,lovethe designs
    Great items
    Cheers

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